Join The Brand.
By: Norty Cohen, Jillian Flores, Meggie Peterson
Now Available, from IdeaPress Publishing
After answering the question, “How and why do consumers adopt brands,” we take the next step with a new question: “How Does Your Brand Become A Sticker On A Laptop?” Using the latest research, Cohen digs deep into the psyche of brand fans to understand how they amplify brands and build long-term equity.
