AB In-Bev is taking a new approach with their recent digital campaign, encouraging overall beer consumption, regardless if it’s from their beer family or their rival’s.
“Let’s Grab a Beer” was launched on National Beer Day (April 7) and its goal is to grow the overall beer category within the “cocktail vs. beer” war. They’ve created a website stocked full of content – both original and aggregated, as well as its own twitter handle @letsgrababeer. This is not a bad idea for the world’s leading beer company — they are likely to receive the most gain from any increase in overall beer consumption!