As the trend of on-demand alcohol delivery continues, AB InBev is stepping up the competition with a new app that promises beer-in-hand within the hour.
The new e-commerce app, Bud Light Button, will launch Thursday in partnership with alcohol delivery company Klink Technologies. This activation comes on the heels of other test programs by brands like MillerCoors and Saucey. Consumers’ growing need for instant gratification is surely fueling the fire on this trend, which is quickly spreading to cities all over the U.S. Read more about this rising trend and AB InBev’s new app on The Wall Street Journal.