As brands try to create meaningful interaction with consumers, Adidas is breaking through by allowing users to create custom product on the fly using their new ZX FLUX app.
Users can upload, or shot a photo with their smartphone, and the App maps the image on a pair of shoes that the customer can purchase. Newly minted shoe designers can preview their creation with a rotatable 360-degree 3D rendering. They can then scale and crop the image, as well as adjust the color of laces and other elements to perfect their shoe design. Once the user has created their custom shoe, the app allows them to easily upload and share the shoes on social media, creating buzz not only for the artist, but also the brand.