Adidas launches new ClimaHeat winter apparel line by partnering with STOPP, an integrated production company. Together they created a TV and digital campaign comprised of empowering videos, a digital sweepstakes to drive engagement and the chance to win the grand prize of an all-expenses Canada road trip with four friends.
Rolf Reinschmidt, General Manager of Adidas Outdoor stated, “Snow, ice and grim weather doesn’t mean staying at home, it’s about getting out, being active and enjoying nature.” Adidas’ campaign inspires people to stay active and showcases that the new line enables you to push your limits, no matter your sport. The campaign features extreme sport athletes such as, slackliner Hayley Ashburn, paraglider Jean-Baptiste Chandelier and ice climber Junhee Han, all who spotlight their impressive skill and therefore motivate cold-weather athletes. Viewers can then share their own winter snapshot on Twitter and Instagram with the hashtag #openallwinter, in order for a chance to be a weekly winner and ultimately win the grand prize trip. The broadcast piece drives home awareness and motivation for the campaign, while the digital element allows the audience to emotionally connect and showcase their own winter lifestyle.