All Nippon Airways (ANA) recently launched the first-ever inflight gaming app – dubbed Takeoff Mode – to help soothe nervous fliers from the stress of travel.
As 72% of people report feeling anxious during air travel, the Japan based airline wanted to do something to improve its on-board experience for those weary of flying. Taking advantage of the newly unrestricted use of digital devices during takeoff and landing, the Takeoff Mode app is the perfect solution to keeping fliers distracted and entertained during their time aboard an ANA flight. Offering a gaming experience for fliers to play, the app is powered by takeoff and is set to a soothing array of sounds that promote relaxation. Though the mechanics of the game are simple, it provides a way for the brand to engage with its consumers in a meaningful, memorable way. Additionally, the Takeoff Mode app is a nice extension of ANA’s brand attributes of hospitality and comfort – focusing on the small details that add up to the big picture.