While female empowerment has become a common advertising theme, Allergan is taking a fresh approach – advocating for women’s overall well-being.
As part of the #ActuallySheCan campaign for Lo Loestrin Fe birth control pills, Allergan is taking to social channels, encouraging Millennial women to share and discuss their personal wellness, including romantic relationships, sleeping habits and, of course, reproductive choices. The campaign goes a step further, allowing women to create their own emojis – or rather, “shemojis” – on a designated microsite. Celebrities Lea Michele and Lo Bosworth, serve as spokeswomen for the campaign, giving the conversation an authentic Millennial voice. Through its campaign, Allergan is recognizing that Millennial women access information to reproductive options differently than previous generations, increasingly looking to their peers for information – a Millennial trend that goes beyond birth control.