In the online retailer’s largest delivery ever–a 40-foot long box complete with the “Jurassic World” logo and air holes–Amazon shipped a package fit for a Tyrannosaurus to The Grove shopping mall in Los Angeles.
The shipping label is made out to the film’s main characters (whose actors will unveil the contents of the box on June 2) and also highlights a SmileCode that can be scanned into the Amazon app, opening a landing page with discounted tickets for the film. Also featured is the hashtag #AmazonFindsAWay which consumers can use to help solve the mystery of the box’s contents and purchase tickets.
Additionally, visitors can also use Amazon’s voice assistant to get clues about the package by asking, “Alexa, ask Jurassic World what’s in the box, prompting a Jurassic-themed interactive experience.
Amazon made a dinosaur-sized hit attaching itself to what might be the summer’s biggest blockbuster in a captivating way that will inspire thousands of pedestrians to share authentic experiences on every social platform and skyrocket the impressions for both brands.