BACARDI Triangle, a 3-day music festival held in the Bermuda Triangle, is the newest push from BACARDI.
To generate awareness of the festival and encourage sweepstakes sign-ups, BACARDI is pushing the promotion through Pandora on mobile. This allows the brand to promote on a relevant music/mobile platform that their music-loving target is already on. While listening to the BACARDI Triangle station, an ad appears encouraging users to enter the sweepstakes. Grand prize is a one-of-a-kind music festival experience featuring Calvin Harris, Kendrick Lamar and Elle Goulding. In the past, Pandora has been positive for other brand campaigns. Though it’s still too early to tell, BACARDI is hoping to have the same success. Learn more about this unique digital sweepstakes.