Ice cream brand, Ben & Jerry’s, and electric car company, Tesla, seem like an unlikely partnership.
However, the two brands have one common goal: to raise awareness for environmental issues. The “Save Our Swirled,” campaign has been activated by Ben & Jerry’s in the past, but this year, the Ice Cream Truck is a branded Tesla Model S, specially outfitted to feature three big freezer boxes. The “truck” will tour the US, handing out free ice cream to people who pledge their support to Ben & Jerry’s petition to get global companies to eliminate their carbon footprint by 2050. Ben & Jerry’s has made a pledge of their own to transition it’s energy sources to 100% renewable energy by 2020.
The partnership is a great example of brands touting their social responsibility and find a way for their consumers to participate.