November, 2009
Sprint wireless provider’s pre-pay affiliate Boot Mobile has launched mobile ads to target expensive contracts with competitors. The premise of the ads are to show how even Santa Claus has been forced to make cut-backs during the holidays: bigger elves, donkey/reindeer swap-outs, etc. The ads are targeted at male consumers age 24-49, with a strong head-of-the-household female secondary demographic. Visit the Boost Mobile website for more information in their seasonal campaign.