Brands like Toyota, Nissan, Lionsgate and Macy’s have started a new approach to digital advertising.
By utilizing current viral Youtube stars, these brands have created a new way to advertise their products – through the voice and audience of the current stars that exist.
This creative approach not only leverages the current audience of these stars, it also guarantees some virality that involves their product. This is a great example of how to leverage digital video advertising in an approachable and genuine way, all while being conversational to the audience.