Fans of Bud Light and the NFL will love the brand’s latest creation – a glass that lights up every time your favorite team scores and can be connected to a mobile app.
Glasses are being handed out at the 2017 home-opener between the Patriots and Chiefs. Those glasses will light up blue whenever the Patriots score. The team was chosen to premier the glasses because they are the reigning Super Bowl champions, and at the game, fans will get to toast their lighted glasses during the unveiling of this year’s Super Bowl banner.
Additionally, fans can buy some of the 28,000 being sold on Bud Light’s website. This product launch is a great way for Bud Light to connect with its fans on a more personal level and utilizes the brand’s NFL partnership in a very effective way.