Burger King is making a heavy play this year at something they believe nobody else has: Chicken Fries.
Last week, Burger King sent their campaign viral by taking a chicken (named Gloria) around to different cities to determine if those stores would sell chicken fries. The press was so outstanding that Burger King decided to take Chicken Fries national and launch an entire campaign around the permanent menu item. Aside from a TV campaign, Burger King has an emoji keyboard available for download through both cellular app stores. A clear millennial play that will hopefully result in more people talking digitally about Chicken Fries. The franchise is also promoting #ChickenFriesAreBack on Twitter, too.