Burger King is inviting you to ‘own your fire‘ on LinkedIn. If you post “I got fired. I want a free whopper. #WhopperSeverance” on LinkedIn, Burger King will send you a link to register for Whopper severance.
Those who register receive their Whopper severance package in the mail, which will include a Burger King gift card. The ‘own your fire’ concept is supposed to invoke links to the fact that Burger King cooks with fire. In addition, Burger King partnered with The Muse to offer 30-minute Q&A sessions for the first 100 participants in the promotion.
The promotion stems from a clever play on words, but many on LinkedIn are questioning whether it’s an appropriate way to address a subject that can be quite serious.