In conjunction with National Bullying Prevention Month, Burger King released an online video where actors “bully” both a high school junior and a Whopper Jr. while recording real customers reactions on hidden camera.
The act was performed in a California-area Burger King and aimed to highlight the sad reality of the bystander effect. The spot concludes with a call to action, asking the public to help end bullying at nobully.org.
Burger King is not the first to tackle this issue and joins a growing group of brands and companies like Kellogg, Eau Thermale Avène, and Reebok who are using their influence to speak out against bullying. By aligning the brand with their company values of being ethical citizens and giving personality to their name, they are able to promote their menu while encouraging viewers to take action.