Carlsberg Beer surprised and delighted airline travelers at London City Airport earlier this week when cases of beer were delivered on baggage carousels, instead of luggage.
Recognizing many are vacationing this time of year, Carlsberg wanted to offer consumers a warm welcome home, while of course also spurring online buzz for the brand and its new craft line extension. The stunt – while not entirely original – generated consumer interactions, social sharing and PR pick-ups.