Carlsberg is at it again with their #IfCarlsbergDid campaign – this time creating a bar entirely made of chocolate.
The bar was unveiled in London and lucky fans were able to enjoy a pint (obviously made of chocolate) of Carlsberg on a bar made of chocolate, while playing chocolate darts. A dream come true, right?! This experiential activation certainly peaked appetite appeal and tied in perfectly to their overarching campaign. See the video here.