High-profile celebrities like David Beckham, Nicole Kidman and Emma Watson redesigned Paddington Bear into original statues as part of a London-based promotion for the movie release this November.
Consumers are encouraged to find all fifty statues throughout London and follow the trail on Twitter using #PaddingtonTrail. Users can download the app, or print the map to follow the trail to museums, parks and other landmarks around London.
After Dec. 30, the bears will be auctioned off and all of the proceeds will go to the National Society for the Prevention of Cruelty to Children. Enjoy the trail!