As part of their Recipe for Innovation program, Chobani has teamed up with Discovery Education to offer a virtual field trip experience for high school students on May 18.
Students will tune into a live feed from the Chobani Cafe in New York City to hear Chobani Founder and CEO Hamdi Ulukaya share his story of entrepreneurship. Then students will have the opportunity to participate in a roundtable discussion with FEED Projects Founder Lauren Bush Lauren, Plated Co-Founder and Co-CEO Josh Nix and Dormify Founder Amanda Zuckerman.
This program, which in the past has included virtual Chobani factory tours for younger students, offers Chobani the opportunity to demonstrate its core brand values in a genuine way to a young audience of future consumers while gaining favor with the education community and parents. The use of technology is a smart way to garner scale and reach without incurring greater cost.