Coca-Cola partnered with Ubisoft to create the mobile game, Just Dance Now, in an effort to get teens moving.
Just Dance Now mobilizes a popular dancing game which allows users to play anytime, anywhere, by simply connecting to an internet-connected screen. Within the game, players have an opportunity to scan Coke cans to unlock special content and activities – further pushing the trend of native content plays for big global brands within the gaming world. This initiative was launched through an interactive dance-off installation in London using the mobile game against the popular Les Twins. Live dance demonstrations created further support for Coca-Cola’s ongoing “Movement Through Happiness” campaign by encouraging cola drinkers to get moving. Take a deeper dive into the campaign here.