If you’ve recently noticed an increase in digitized outdoor marketing, you’re not alone! Coca-Cola and Jimmy Dean are among the latest brands leveraging digital components in experiential OOH campaigns to amplify their messages.
As a part of its “Share a Coke” campaign, Coca-Cola executed interactive outdoor billboards across the US to feature the names of those using the #ShareACoke hashtag to share consumer stories & images in real-time. In another experiential OOH campaign, Jimmy Dean used an outdoor sculpture to create gifs out of sunlight, which the brand then posted on social media. As the trend for brands exploring integrated opportunities increases, BIA/Kelsey research reports that digital activations will grow as well to claim a larger percentage of overall OOH spending by 2019. We’ve also witnessed this growing trend with other brands, noting recent activations by IKEA, Drink Up and Pepsi to name a few. To read more about this digital OOH trend, visit Adweek.