Cole Haan has developed an entertaining HTML5 experience to help men determine which shoe style they prefer: wingtips or saddles. Beginning with a series of fun, interactive questions, a model walks the user through his date night music preference, drink preference, introvert/extrovert tendency, and personality propensity. The result of the quiz presents the winning shoe style with additional accessories that can be purchased in Cole Haan’s online shop. The quiz result can also be shared socially via Twitter and Facebook. Interactive quizzes like this are extremely applicable for any brand desiring greater interaction with consumers through a fun, memorable experience. This kind of information gathering gives brands key insights into their consumers’ preferences within their own brand, while simultaneously peeking into their other lifestyle preferences (i.e. beverage, music inclinations). Experience the Cole Haan “Know Thyself’ quiz for yourself.