Colun, the largest dairy brand in Chile, launched an experiential campaign for their Light brand targeted to what their consumers care about.
The brand set up an outdoor pop-up activewear store where users could pay for their purchases with calories. The experience motivated users by combining exercise, activewear and a healthy lifestyle, something the brand’s customers love and care about. By simply running on a treadmill, that tracked the number of calories burned, users could pay for their purchase. The experiential campaign fits perfectly with their brand position as well as creates an emotional connection with their target consumer. Watch consumers enjoy their shopping experience on Creative Criminals.