Crayola’s new Easy Animation Studio is brought to life in a three-minute short created by Internet Celebrity Zach King.
Followed by millions on Facebook and Vine, King has made a name for himself as a video “magician” of sorts, aligning perfectly with the ‘magical’ functionality of Crayola’s Animation Studio, which allows kids to bring their drawings to life via a 3D model and app. Crayola tapped into King’s influence and creativity to develop a video that sells both the product and the power of a child’s imagination. Quite a pair.