Denny’s takes a relaxed approach in connecting with their online audience through timely gifs, hilarious memes and user-generated content on Tumblr.
While “America’s Diner” keeps a more traditional approach with TV and Facebook, Tumblr has proven to be a successful platform for this type of content. Denny’s was able to leverage the brand’s personality through engaging a millennial audience that loves to be entertained. As a result, Denny’s Tumblr followers alone have increased by more than 250 percent within the last year. As one of the first brands to host Tumblr’s native ads, Denny’s has also used the platform to facilitate organic and responsive conversations with its consumers. The brand has addressed complaints, feedback and replied to user-generated posts with its coined tone and wit to build trust and loyalty with followers. John Dillon, Denny’s Vice President of Marketing, says, “Know your guests, know your target, and give them what they want, when they want it.” See Adweek for more on Denny’s Tumblr story.