Denver Water’s most recent advertising campaign was one that will catch the eyes of all bus riders around town.
Ten different handmade signs were created to spread one message, “You can’t make this stuff.” The signs use everything from legos to post-it-notes. Denver Water isn’t telling people to sacrifice water usage all together, but not to waste this very limited resource. The city’s water usage hit a record low after this campaign, so they’re obviously doing something right. These handmade signs are a refreshing take on a message that people are constantly flooded with, save water!