What Design Can Do, an annual design conference currently being hosted in Amsterdam, is challenging creatives to enter its Climate Action Challenge.
Creatives can submit innovative ideas to help the world adapt to climate change. Of course, the main motivation for entering the contest is to change the world for the better, but there is also a pretty nifty million dollar prize in the mix that will be split among the winners.
Not to mention, the contest is getting a lot of people talking about the conference itself. I mean, had you heard about it before now?! What Design Can Do capitalized on an opportunity to promote itself and do some real good for the world.