Two years ago, Domino’s Pizza rebranded its name to Domino’s reinforcing the brand isn’t just about pizza.
However, not all franchises have updated their branding and the corporate office recently launched a social media campaign to help give franchise owners an extra nudge from consumers. The company has asked Domino’s lovers to upload photos of stores with the old logo to Instagram using the #LogoInformants and #Sweeps before April 27. Those who enter the sweepstakes could win free pizza for a year or a Domino’s gift card. This campaign not only encourages consistent branding, it also is helping to spread awareness about Domino’s brand change.