In New York City, Dunkin’ opened a small pop-up home that was powered entirely by oil extracted from used coffee grounds.
The tiny home fit everything you’d find in an average apartment in just 275 square feet and is decorated with pink and orange accents to give it a Dunkin’ feel. Just outside of the home, people can interact with the brand through free samples and games. Can’t make it out for a tour? No worries – a 360-degree video walkthrough will be posted online giving fans the ability to see it all up close right from their home. To extend the life of this campaign, fans will be given the chance to win a 2-night stay in the home when it returns to its home in Massachusetts. When it all comes to an end, keep a lookout on Airbnb for your chance to make a reservation.
This experiential event isn’t a new trend, but Dunkin’s ability to tie it into their slogan and support a sustainability movement all at once was perfectly executed. A pop-up is a great way to grab attention and excite fans, but the ability to access it and enter the sweepstakes digitally as well allows everyone to participate, regardless of location.