If your private jet can’t make it to New York City for the next Sotheby’s auction to round out your multi-million dollar art collection, have no fear.
You’ll be able to bid on that $600,000 Yankee Stadium sign on your phone, standing on your balcony in Zurich while watching a Sotheby’s auctioneer in real time. Technology has finally caught up with with the market — eBay currently has over 155 million active buyers, and the appetite for high ticket items continues to expand. “According to the company’s numbers, every day 3,500 auctions on eBay close above $5,000.”
The platform and partnership between the two brands increases eBay’s listing of high ticket items, while giving Sotheby’s access to a younger, highly-mobile, digitally-savvy audience. These HENRYs (High Earners Not Rich Yet) are coveted by luxury brands who want to establish a long-term relationship with future high net-worth individuals.