The chatbot, created by Estée Lauder and ModiFace, lets customers try Estée Lauder products through augmented reality.
There are a few different ways shoppers can use this chatbot. The bot can search for lip shades that match the individual’s skin tone. It also provides a quiz that lets it give recommendations for a lipstick shade based on the individual’s ideal colors and preferences.
The use of AI and AR by beauty brands has been a prevalent trend in recent weeks, and Estée Lauder’s consistent focus on millennials in the past year makes their early adoption of this trend a great idea.