As one of the first online insurance companies, Esurance values the innovation and creative thinking thats comes from SXSW in Austin each year. The company has sponsored the event since 2012, and this year they teamed up with Mashable to offer 3 technofiles the chance to win a trip to the event.
Those who wanted to enter could follow both Esurance and Mashable on Twitter. From January 19-28, Mashable tweeted a daily question about one’s dream SXSW trip. Entrants could respond with the hashtag #esuranceaccess and had to answer in a single tweet. Three lucky winners will be treated to SXSW passes, roundtrip air and hotel fare, $500 in spending money, VIP access to events and the chance to create their personal event itinerary with Mashable. Quick-turn promotions on social channels like SXSW My Way offer a great way to connect with consumers and boost reach and engagement. They don’t even have to offer grand prize trips. Consumers will go just as crazy over premium, branded items from the companies they love.