Fashion retailer EXPRESS is rewarding loyalty club members for pushing out social media regarding the brand. For members of EXPRESS NEXT, any time they retweet the company’s Twitter feed, follow the brand on Twitter, or check-in when they visit the store, they can receive points towards their account. Additionally, members who simply add a review to an item on Express.com can earn up to 10 points. To learn more about how Express is leveraging social media and online activity to incentivize engagement, please visit Express.com.