This fall, Foursquare transitioned from a check-in/location-sharing social app to a mobile discovery app.
Following the app reinvention, which is similar to Yelp and Urbanspoon, Foursquare is launching it’s first ad campaign touting the newest version, which gets to know the user’s preferences and offers more personalized recommendations for dining out and entertainment. The campaign targets commuters in New York and Chicago via OOH train placements. Ads will also run on Facebook and Twitter targeting mobile users in these cities and encouraging them to download the Foursquare app. Foursquare plans to roll out the campaign in other US markets in the coming weeks.