In an attempt to score big at the Box Office later this month, Fox and MGM are turning to social channels to build buzz for the “Poltergeist” remake.
From 8 – 11 pm today only, fans can participate in a live, streaming event on Twitter (via Periscope) and get a glimpse at the “Other World” where the movie’s namesake transports the film’s heroic little girl. What’s more, viewers will become part of the experience through content that’s been customized for them by tapping into their personal account data. Creepy, right? A little, yes. But personalization isn’t a trend that is soon likely to dissipate – from media to email to social, consumers expect individualized messaging.