General Electric’s social profiles are being taken over by the Invention Donkey for the day. The Invention Donkey is a tiny, little donkey that provides words of wisdom — mostly jokes to those mentioning their own invention ideas.
This aligns with GE’s strategy to recruit top inventors and create life-changing inventions. The Invention Donkey is profound not because of his entertaining personality, but his responses to real-time communication. Some users are reaching out to the Invention Donkey, but the majority of his Twitter posts are videos to people who just used the word ‘invention’ in their tweet. The Invention Donkey is an example of brands meeting consumers on their terms in a light and fun way. You can find the Invention Donkey on Twitter, Snapchat, YouTube and Facebook.