With a subtly branded experience, Vita Bone and Supreme Source – brands owned by American Pet Nutrition – are reaching pets and their owners through an experiential tour.
The Good Stuff Pet Truck will visit eight areas across the country, setting up at dog parks and expos. Visitors can get tips from local dog trainers, talk to nutrition experts, play in a “doggy lounge” and take advantage of a photo opp. A social extension encourages visitors to share and tag their photos, and fans can learn more about the experience on the truck’s website.
A great example of brands creating value for consumers first, they’re also smart to leverage the reach of social and to use their events to garner social content.