Google rolled-out updates to Google Now to include alerts if a consumer passes a product they recently researched online. Users who have looked up a product might see a Google Now card pop up on their mobile devices, reminding them of the product and price when they walk past a store that carries it. Connecting offline purchases to search activity could help online advertisers grab the attention of consumers in the traditional retail space as well as help track ROI. In similar news, Facebook also announced a partnership with data-collecting firms to target Facebook’s ads based on offline shopping behavior.
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