The YouTube Music Awards, taking place on November 3rd in New York, will be livestreamed online around the world. With Google’s strategic approach, this year’s awards, hosted by Jason Schwartzman and featuring big names like Lady Gaga, Eminem and Arcade Fire, could potentially be the beginning of a digital revolution. When all of the social media powerhouses are grabbing at social TV analytics, Google yet again is positioning itself as the leader of the pack. In 2012, music award shows created extensive social buzz, including the MTV VMAs, which has remained relevant to the teens and twenty-somethings market for the last 30 years. As the third-most trafficked site in the world, YouTube (and its this upcoming award ceremony) will be a force to be reckoned with. With Google’s social integration abilities, this innovative social strategy could potentially result in a data goldmine—Google’s specialty. Check out their video announcement or find out more.