An ad agency, landscape architecture firm and human rights organization have collaborated to create a movement addressing California’s record-setting drought and water shortages.
The three have partnered to build a website that provides basic information about how to join the movement which ties directly into social by using a hashtag in the name of the campaign. The campaign incorporates all of the right tactics effective for motivating millennials to take action:
- Easy social sharing via the #H2No hashtag
- A way to get directly involved by distributing information to neighbors
- Images created especially for social network avatars