HBO, a company predicated on subscriber-only content, has announced that they will be posting the first two episodes of the hit TV show “Girls” to YouTube in an effort to reach the show’s increasingly digital-only demographic.
While the network has consistently struggled with piracy concerns, this “social first” strategy can be seen as a way to bring new users into the fold, especially with the success of their HBO Go streaming service. The episodes, which will be available on a dedicated YouTube channel, look to be the opening salvo of a more digitally-oriented marketing plan. Find out more about this strategic digital approach.