Combining the current trend of home delivery services with savvy social marketing, Heineken is delivering the party to its fans this holiday season. This week, the Dutch beer brand will launch a Twitter campaign promising Heineken-themed party goods to lucky winners who tweet using the hashtag #SparkMyParty. Tweets will be vetted in real time, and the brand will start delivering party packages this weekend. The campaign will target nine U.S. cities and prize packages vary by market, but Heineken’s goal of inspiring men to get more out of life is universal. This effort is part of a broader “Spark Your Holidays” campaign, which has relied heavily on Twitter to build buzz for the beer brand. Read more about Heineken’s latest marketing initiative on Adweek.