Heineken has done it again — this time with its BrewLock technology that stores and dispenses beer in a way that ensures the “highest quality draught beer in the market.”
Not only that, but Heineken also released a companion app that directs users to bars that are serving BrewLock draught. To encourage app download, users are invited to play a game to win a trip to Amsterdam or one of 1,400 other prizes. What’s more, the game is designed to be played in bars that have BrewLock on tap. It’s all connected… and inspired by the millenial’s on-the-go millennial lifestyle and desire for brewery-level taste, quality and consistency. Cheers!