Who wouldn’t smile for a little chocolate?
The candy king, Hershey Co., is tapping into the human psyche to help get customers to buy more of their favorite treats. With the help of Affectiva and Wild Blue Technologies, Hershey will be inserting “Smile Samplers” kiosks across the United States. Each kiosk has an iPad that registers when a consumer smiles and rewards them with a sample of their favorite hershey product. For brands in this era, creating multiple touchpoints and an emotional connection is a formula for success.