This holiday season HGTV is spreading cheer by giving consumers an all-out interactive experience in ten malls across the US.
Through mobile devices consumers can explore Santa’s HQ through multiple mediums, such as augmented reality and mobile applications. Visitors can explore Santa’s observatory through Elf-ray vision, take an Elfie selfie, star in their own holiday video or even test out the Naughty O’ Nice Meter. Through provided tablets or their own mobile devices, consumes are provided multiple ways to interact with the brand to make the process more enjoyable for all ages.
Santa’s HQ gives consumers a fun and interactive way to experience the HGTV brand that fits well into the playful mindset of the holiday season. For HGTV it’s smart way to push the personal experience of mobile devices further, by bringing IT to the people through an experiential campaign that is interactive and tied to the holiday season.