Hollister is seeing success with new mobile ads that function as mini games.
The brand’s Gen Z targeting has led to an increased focus on mobile reach. It would seem they are doing a great job. On average, teens are engaging with these new playable ads for nearly a minute. In the games, players can collect coins, avoid obstacles and level up by collecting certain clothing items.
This is a clear strategic success for Hollister. The significant engagement time for these ads is evidence that the brand used insight into how teens are spending their time on mobile.