As a pre-promotion tactic for its new season, Homeland is launching a mobile ad with a bit of a twist.
The sixty-second spot uses tactile effects to send vibrations to viewer’s phones during key moments, making them feel like a part of the action. The political thriller will be running the interactive mobile ads on the news app Slate as a part of a four-week campaign leading up to the show’s season 4 premiere. One of the first to incorporate a phone’s built-in features to create a more interactive viewing experience, this ad will likely open the door for other brands to follow suit. Sorry iPhone owners, as of now only Android users are able to experience the explosive ads due to technical limitations. Interested in learning more about this innovative ad? Read more on Adweek.