A new horror move set to release in May has taken to Twitter to promote the release via @replies from their custom hashtag, #BeforeIWake.
The promotional campaign replies specifically to users who tweet using their hashtag and releases exclusive clips / content by replying to their tweets with video or unreleased images. This is a great example of how to interact with a social audience and tease content by making it feel exclusive and personalized to your audience. To learn more, click here.