IHeartRadio hosted a contest on Snapchat to give fans the chance to see Lorde in a private performance.
The contest centered around Snap Map, Snapchat’s relatively new feature that allows users to see events, public snaps, or the location of friends all over the globe.
In order to enter the contest, fans had to find the bitmoji of an iHeartRadio host on the map, journey to the geofenced area, and take a photo using the special filter. Then, the photo could be sent to iHeartRadio’s Snapchat or posted on Instagram and Twitter using #IHeartLorde or #IHeartContest.